For anyone who’s been meaning to start a podcast
Your podcast deserves more than another year on your someday list
You have something to say: a story, a cause, a business, a community that needs to hear from you. I’ll take you from “I should start a podcast” to your first episode live on Apple and Spotify, one simple step at a time, even if you’ve never touched a microphone.
- No tech skills needed
- Self-paced
- 30-day money-back guarantee
PublishedYour first episode is live
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Why I finally started this podcast
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Created by Ross Winn, founder of Podcast Insights, the resource that’s helped millions of people start, grow, and monetize a podcast.
As featured in
So you want to start a podcast. Then the questions start piling up.
I’ve asked hundreds of people the same question: why haven’t you started yet? Here are their real answers, and how the course handles each one.
“
I don’t have the slightest idea how…
How the course helps
You don’t need one. 25 short lessons walk you through every step, in the order you’ll do them.
“
The technology makes my head swim.
How the course helps
Copy my exact setup and recording template, with click-by-click tutorials for Windows and Mac.
“
I just don’t know what to podcast about.
How the course helps
The idea mapping lesson and worksheet in Module 1 help you find a topic you could talk about for years.
“
I’m a nobody. Who’s going to listen to me?
How the course helps
You don’t need to be famous or an expert, just a step ahead of the people you’re talking to.
“
I don’t know what equipment would be the best to use by quality and by price.
How the course helps
Module 2 tells you exactly what to buy, so you don’t waste money on the wrong gear.
“
I need to set aside a time to do it.
How the course helps
Lessons are short and self-paced. Plan on about 2 hours a week, and batch recording keeps it manageable once you’re live.
“
I’d like to create something successful rather than something that will be subpar or crash and burn.
How the course helps
You’ll follow a tested launch plan, including a trailer and a lesson on preparing for “failure” before it happens.
“
I keep thinking I need to have a stronger following.
How the course helps
Nobody starts with a following. Your podcast is how you build one, and Module 6 covers growing your listeners.
On your own, each one sends you off to Google, where you find ten articles with twelve different answers. None of them fit together. So you read one more article, watch one more video… and your podcast stays an idea.
I’ve been there. When I started my first show, I worried I wouldn’t have enough to say, had no idea how to get guests, and spent weeks on things that turned out not to matter.
The technical side of podcasting is easier than it’s ever been.
Recording, editing, and publishing used to take real know-how. Today it takes a few clicks, if you know which clicks.
What hasn’t changed is the part that decides whether anyone listens:
1
Picking the right topic
2
Planning episodes people look forward to
3
Launching in a way that gets you found
That’s where most new podcasters get stuck, and it’s what this course focuses on.
Why now
More people listen to podcasts than ever, and there are far fewer active shows than blogs or YouTube channels.
That means a new show that launches well can still stand out.
What students are saying
From students of my free 10-day podcasting email course, which over 51,000 people have completed
“
This has helped SOOO much! Not only did you give me all the tools to get started but you definitely helped me know exactly what I’m going to talk about, name my podcast and so so many ideas.
Daniella
“
Seriously your podcast insights should be titled ‘Podcasting 101 for Dummies’ and I mean it sincerely.
Bel-Z G.
“
Thanks so much for offering this course. It’s been extremely helpful. I was genuinely lost before this.
Domenek
Introducing
Podcasting Simplified
The step-by-step system to plan, record, and launch your podcast
I’ve spent years teaching podcasting and building Podcast Insights. I took what a new podcaster needs to launch, cut the rest, and put it in the order you’ll use it.
Six steps take you from blank page to live show:
1
Plan
Pick a topic with a built-in audience and a list of episode ideas
2
Prepare
Buy the right gear, make cover art, and line up guests
3
Record & edit
Copy my setup and make your audio sound great
4
Get ready
Set up hosting, a trailer, and buzz before day one
5
Launch
Go live on Apple Podcasts, Spotify, and the rest
6
Keep going
Batch episodes, stay on schedule, and grow
What’s inside each module
1
Module 1
Planning
Find a topic with a built-in audience, a name that works, and a list of episode ideas people want.
- Choose a topic with a built-in audience (idea-mapping worksheet included)
- Find episode ideas people want to hear (worksheet included)
- Pick a podcast name that won’t turn listeners away
- Build a show format and episode segments that bring people back (examples included)
2
Module 2
Preparation
The gear to buy (without spending a fortune), cover art, intros, and landing your first guests.
- The exact equipment you need, without spending a fortune
- Cover art that makes a great first impression
- Why your podcast description can turn off a potential listener, and how to write it right
- Why some intros pull people in and others make them hit the back button before the episode even starts
- The WIIFM (“What’s In It For Me”) method for landing great guests (outreach template included)
3
Module 3
Recording & Editing
Copy my exact setup, record the right way, and make your audio sound great in a few clicks.
- My detailed equipment setup, so you can copy what I do
- A recording template and file system for quick, easy editing (Windows and Mac tutorials)
- How to record the right way, including remote guests
- How to ask questions and guide your guest so interviews keep flowing
- How to edit and publish quickly
- How to improve your audio quality in a few clicks (no audio engineering degree required)
4
Module 4
Prepare for Launch
Hosting, a trailer, and building buzz before day one.
- The hosting settings and platforms I recommend
- What to include in your episode notes (many people do this wrong)
- How to make a trailer and tease your new show
- How to prepare for “failure”
5
Module 5
Launch
This is the easy part. Get listed everywhere people listen, then celebrate.
- Submit your show to Apple Podcasts, Spotify, and the other directories
- Time to celebrate: you did it!
6
Module 6
Post Launch
Batch-record episodes faster and grow your audience.
- Batch-record and edit episodes faster without losing quality
- Set up a publishing schedule
- Grow your listeners and subscribers
Everything you get
- 25 step-by-step lessons across 6 modules
- Every lesson in video, audio, and transcript, so you can learn however you like
- Four downloadable worksheets for your topic, episode ideas, show format, and podcast details
- Copy-and-paste templates, including my guest outreach email
- Lifetime access plus all future updates, free
- Bonus: A personal review of your podcast from me once you have 5 episodes live ($200 value)
- 30-day money-back guarantee: If it’s not for you, email me and get every penny back
30-day money-back guarantee
Video
Audio
Transcript
Is this course right for you?
This is for you if…
- You have a reason to podcast (a story, a cause, a business, a ministry, or friends who won’t stop talking) but no first step
- You’d rather follow one plan in order than piece it together from YouTube videos
- You’re not technical and want to see every click
- You can set aside about 2 hours a week while you go through it
This isn’t for you if…
- You’ve been podcasting for years and want growth tactics or sponsorships
- You want to make a video or YouTube podcast (it’s a bit more complicated, and the equipment costs a lot more)
- You want someone to set everything up for you
- You don’t plan to do the worksheets
Get lifetime access to Podcasting Simplified
Enrollment closes when your timer runs out
Save $84
Pay in full
$297
one time
Payment plan
3 ×
$127
$381 total
Both plans include all 6 modules, every worksheet and template, lifetime access and updates, and my personal review of your show.
Secure checkout
30-day money-back guarantee
$200value
Bonus
I’ll personally review your podcast
Once you have 5 episodes live, fill out a short form so I know where to find your show. I’ll listen and send you detailed feedback and suggested changes on your:
You won’t find anyone else doing this because it takes time. I do it because I want your show to succeed.
You have other ways to learn podcasting
An in-person workshop
$3,000+
You could spend $3,000 or more, plus airfare and a hotel, to learn in person for a day or two. That works for some people, but you have to wait for the next one and spend thousands before you record anything.
Figuring it out on your own
You could keep Googling equipment, editing, interviewing, acoustics, and marketing. You’ll get a different answer from every source, and they won’t fit together into one plan. You also don’t know what you don’t know, so it’s hard to even know what to search for. That’s normal. I was there too when I started.
“I’m not good with technology and don’t want to waste funds on the wrong equipment.” (from my reader survey)
Doing nothing
How often have you told yourself you need one more idea, one more plan, or one more article first? I’ve done the same thing. A week turns into a month, and years later you’re wondering why you never started.
“Could’ve started one like 5 years ago just beating around the bush for multiple reasons.” (from my reader survey)
Podcasting Simplified
$297
It’s $297, and you can start today. The course walks you through every step in order, so you’re not piecing together answers from a dozen sources.
30Day
money-back
Try it for 30 days, risk-free
Go through the course. If you’re not happy, email me any time in the first 30 days and I’ll refund 100% of what you paid.
Ross Winn, founder of Podcast Insights
Frequently asked questions
Is this right for my kind of show?
People start podcasts to share their knowledge, grow or start a business, talk about mental health, spread the gospel, tell a story, or interview interesting people. Or any number of other reasons. I’ve seen it all! The course covers what you need for almost any kind of show, solo or with a co-host or guests. The exception is a highly produced fiction audio drama. If that’s your plan, email me and I’ll connect you with the right people.
What if I don’t have an idea for a show?
No problem! You’ll work through a series of exercises to figure out what you’re interested in, and we’ll make sure you have plenty to talk about before you get started.
I’m not tech-savvy at all. Will I be able to do this?
Absolutely! I’ve helped people of all experience levels, from 8 to 80 years old. You’ll see exactly how to hook up your equipment, use editing software, and publish your podcast. Follow along step by step.
Who’s going to listen to me? I don’t have an audience yet.
That’s how almost every podcast starts. You don’t need a following first. The podcast is how you build one. The course shows you how to pick a topic people are already looking for, plan episodes they’ll look forward to, and launch so new listeners can find you.
I’m not an expert. Can I still start a podcast?
Yes. You don’t have to be the best in your field, just a step ahead of the people you’re talking to. The idea mapping worksheet helps you find your topic in the skills you’ve built, the things you know, and the challenges you’ve overcome.
Am I too old (or too young) to start a podcast?
No. People in high school and people in their 70s have joined my free email course. One of them wrote, “I’m 73 and soon may not be able to do anything BUT talk!” If you have something to say, you’re the right age, and your life experience is a head start.
How much time will my podcast take each week?
While you’re taking the course, plan on about 2 hours a week: watch a module, then do its worksheet or setup step. At one module a week, you’d go from blank page to a live show in about six weeks. After launch, the course shows you how to record and edit several episodes in one sitting and schedule them in advance, so your show fits around work and family.
Shouldn’t I wait until I know more?
Waiting won’t make your first episode better. Planning will. The first module walks you through choosing your topic, listing episode ideas, and picking a format before you record anything, so you start with a plan instead of guessing.
Will I have to buy equipment or software?
You don’t have to. I do recommend investing in a decent microphone and a paid podcast hosting provider. You can use free recording and editing software, and I’ll show you how.
How long does the course take?
The video lessons add up to a little over 3 hours, so you could watch them all in a weekend. The real work happens between lessons: filling in the worksheets, picking your gear, recording your first episodes. It’s self-paced, so take it one module at a time and move on when you’re ready.
I’ve already started a podcast. Is this for me?
If you’re a few episodes in and feel like you’re guessing, yes. The lessons on show format, episode segments, intros, getting guests, and improving your sound quality will tighten up what you’re already doing. And once you have 5 episodes live, I’ll personally review your show and tell you what to change. If you’ve been podcasting for years and already have a steady audience, this course is probably too basic for you.
Does this cover video podcasts or YouTube?
No. Podcasting Simplified is built for audio podcasts, and every recording and editing lesson is about audio. A video or YouTube podcast is a bit more complicated to make, and the equipment costs a lot more, so this course isn’t the right fit for one yet. A video course or add-on is something I’m planning for the future.
Is the course up to date?
Yes. When the tools, platforms, or best practices change, I update the lessons, and you get every update free for life.
When does the course start?
As soon as you sign up. There are no live classes or set times. It’s self-paced, with instant lifetime access, and any updates or new material are free.
What’s your refund policy?
You have 30 days. If you’re not happy, email me asking for a refund and I’ll refund 100% of what you paid.
Start your podcast today
People write to me because they want to teach their community about health, keep preaching when they can’t get to a church, connect with a daughter, or get back behind the mic after decades in radio. Someone out there is waiting to hear what you have to say.
You get all 6 modules, every worksheet and template, lifetime access, and a personal review of your show from me. If it’s not for you, you have 30 days to get a full refund.
A year from now, you could have a year of episodes behind you. Or your podcast could still be on your someday list.
See you inside!